GENRE; Electronic 

RELEASE DATE; 3 December, 2025

RATING; 3/5

⭐️⭐️⭐️

The Deep’s KPOP B!TCH arrives like a high-gloss, neon-drenched night out — short, relentless and wildly nostalgic. Clocking in at roughly 25 minutes across ten songs, the record wears its influences on its sleeve: second-generation K-pop gloss, early PC Music hyperpop, and that candy-coated 2000s club energy. 

From the opener’s adrenaline pulse to closing notes, the production is the album’s calling card — glittering synths, pitched vocals, and club-ready drops that alternate between ecstatic and deliberately chaotic. Single cuts like “KPOP B!TCH” and “BEEP BEEP” showcase The Deep’s knack for earworm hooks and tongue-in-cheek bravado, while moments such as “Birthday” and “Wrong Number” (standouts picked out by critics and listeners alike) land the record’s emotional center beneath the gloss. 

Notably, collaborators like Frost Children and kimj help shape the record’s maximalist palette, supplying the kind of hyperpop/EDM hybrid textures that make the album feel both contemporary and retro-futuristic. That production ambition is its strength — and sometimes its weakness: when the arrangements pile on too many ideas at once, songs can feel overstuffed and lose forward momentum.

Critical response has been mixed but intrigued: reviewers praise its energy and confident pastiche while pointing out moments where cohesiveness slips, resulting in a solid if imperfect debut. The Deep clearly has a strong aesthetic and a distinct voice; KPOP B!TCH is most thrilling when it commits to a single mood and lets its popcraft breathe.