GENRE; Classical/ World/ Cinematic/ Orchestral
RELEASE DATE; 02 July, 2026
RATING; 4/5
Afaq Art Production continues to strengthen its reputation for preserving the richness of Arabic artistic traditions while embracing a contemporary creative outlook with “Bejamalen (With Beauty).” Following the success of Althulathia (The Trilogy), this latest release reflects the label’s commitment to presenting refined works that resonate with modern audiences without compromising cultural identity. Inspired by the timeless tradition of Sufi qasidas, the composition written by Sheikh Abd Al-Ghani Al-Umari Al-Hasani explores themes of divine love, spiritual enlightenment, and devotion before concluding with heartfelt praise of the Prophet Muhammad. The result is a work that feels deeply rooted in heritage while remaining inviting to listeners from diverse backgrounds.
Ziad Kamal proves to be an inspired choice for the performance, bringing both technical knowledge and artistic maturity to the project. Despite being only 24 years old, the Ain Shams University graduate has already established an impressive foundation through his studies of Eastern maqams, violin, and oud, alongside recognition from the prestigious Dr. Ratiba El-Hefny competition at the Cairo Opera House. His interpretation carries sincerity and restraint, allowing the spiritual narrative to unfold naturally while maintaining an emotional connection that never feels overstated. Every phrase reflects careful attention to expression, creating a compelling bridge between classical Arabic tradition and present-day appreciation.
A major highlight comes from Maestro George Kolta’s orchestral vision with Syncop Orchestra. The arrangement unites classical orchestral textures, ensemble performance, and traditional Eastern instrumentation into a seamless artistic experience that enhances the poetry without overshadowing it. George Yacoub’s polished sound engineering and mixing provide remarkable clarity, while Sherif Wahba’s direction complements the production with a visual presentation worthy of a project that has been carefully developed over nearly three years. Every creative contribution supports the work’s ambition to reach audiences well beyond the Arab world.
“Bejamalen (With Beauty)” stands as another significant milestone for Afaq Art Production, reflecting its mission to celebrate authentic Arabic artistry through thoughtful innovation. Rather than chasing passing trends, the company invests in projects built on craftsmanship, cultural depth, and meaningful collaboration. With a distinguished creative team, a gifted young performer, and a composition enriched by centuries of Sufi tradition, this release offers an elegant listening experience that honours the past while confidently looking toward the future of Arabic music.
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